Meitu AI / 美图AI
Meitu’s suite of AI-powered image and video editing tools, specializing in portrait enhancement, commercial photography, and design automation.
Overview
Meitu has been China’s dominant photo and video editing app for over a decade, and its AI capabilities have evolved significantly. The platform now offers AI portrait generation, commercial photo enhancement, AI-powered design tools, and video editing with AI effects. WHEE, Meitu’s AI art platform, offers text-to-image generation. With over 200 million monthly active users, Meitu’s AI tools are among the most widely used in China.
Key Features
- ✓ AI portrait generation and enhancement
- ✓ Commercial photography AI tools
- ✓ WHEE platform for AI art and image generation
- ✓ Video editing with AI effects and filters
👍 Pros
- • Massive user base with proven consumer product expertise
- • Excellent portrait and beauty AI (the core strength)
- • Affordable pricing for premium features
- • Multiple specialized apps for different use cases
👎 Cons
- • AI capabilities more focused on enhancement than generation
- • Western markets may find beauty standards culturally specific
- • Enterprise features less developed than competitors
My Take
Meitu is the undisputed king of AI photo enhancement in China. If you need portrait photography, product photo cleanup, or social media imagery optimized for Chinese and Asian aesthetics, Meitu’s AI tools are unmatched in ease of use. For African businesses targeting Chinese consumers, having Meitu in your toolkit helps you create visuals that resonate with the local market.
Quick Info
- Pricing:
- freemium
- Starting at:
- Free basic features, VIP from ¥30/month (~$4 USD/month)
- Added:
- Feb 2026
Use Cases
Frequently Asked Questions
Is Meitu available internationally?
Yes, Meitu apps are available on international app stores. The photo editing app (Meitu Xiuxiu), video editor (Wink), and AI art platform (WHEE) are all downloadable globally. Some features may differ between the Chinese and international versions.
What is WHEE?
WHEE is Meitu’s AI art generation platform, similar to Midjourney. It allows text-to-image generation with a focus on character design, anime-style art, and stylized portraits. It is available as a separate app and web platform.